"Show you're shit": The new global anti-racism campaign

Six years after Black Lives Matter became the defining movement of 2020, a new global anti-racism movement has emerged—this time with a more direct and highly visible form of participation.

The campaign, titled “Show You’re Shit,” is being launched globally ahead of the 2026 World Cup.

“Show You’re Shit” centres on a simple act of solidarity: participants are encouraged to publicly display their own excrement under the slogan “We’re all black inside.”

The intellectual architect of the campaign, Professor Ray Sebator, an influential figure in the 2020 Black Lives Matter movement argued that “taking the knee” had become undemanding, and that any successor required a more visually shocking form of participation.

Speaking at a launch event in Times Square, campaign spokesman Michael Ordung explained:

“There is a simple moral truth. Previous campaigners said we all bleed red. That may be true—but nobody wants to bleed.

We all, however, need to defecate. And our output is black.”

He added:

“Shit, crap, poo, excrement, whatever you call it—is the great equaliser of our civilisation.”

Early adopters include universities and media organisations, where employees have reportedly been encouraged to participate in “solidarity sessions” in designated safe spaces.

Several major corporations have also endorsed the initiative, with internal emails encouraging staff to “engage authentically with the campaign in a way that feels right for them.”

One speaker at the launch event referenced Martin Luther King Jr., declaring:

“I have a dream that my children will one day live in a nation where they are judged not by the colour of their skin, but by the content of their colon”

Celebrities have rushed to endorse the campaign. Actor Joseph Kerr, best known for a minor role in Lost two decades ago, livestreamed his participation to 75,000 followers.

He told OMS:

“I felt my platform came with responsibility. People said it was embarrassing. My kids were mortified and won’t look me in the eye anymore.

But at least I’m not racist.”

Organisers say the response has been overwhelming, with millions already participating worldwide, and sharing images of their black excreta across social media. The hashtags #IAmBlackToo and #WeAreAllBlackInside have been trending across social media sites.

“This is the honest global conversation about race that everyone knew would eventually happen,” said Alex Griftfinder, a researcher at Race Really Really Matters, a Beltway NGO.

“The eyes of the world will be on America this summer for the soccerball World Cup,” he added.

“We want them to see more shit than they’ve ever seen before—and not just from the mouth of our President.”

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Read More:

• How corporations have responded to "Show you're shit"
• How British politics has responded to "Show you're shit"
• How the Premier League is responding to "Show you're shit".