Corporations respond to 'show you're shit'
Since the global outbreak of the ‘show you’re shit’ campaign, leading corporations have been racing to demonstrate their support for the phenomena, which has now (s)hit the corporate world.
Since the global outbreak of the ‘show you’re shit’ campaign, leading corporations have been racing to demonstrate their support for the phenomena, which has now (s)hit the corporate world.
Nike, the American sportswear manufacturer, has replicated its previous support for the #BlackLivesMatter movement by starting a new advertising campaign featuring US baseball star, Brock Elevator, straining on the toilet with the famous Nike slogan ‘Just Do It’, pictured below:
Starbucks have announced a limited-edition “Solidarity Roast” coffee which, according to critics, “looks remarkably similar to the final product.” Given it is Starbucks, we can be relatively confident it tastes as bad.
Ben and Jerry’s, which emphasises their social values, have announced they are offering a week-long 25% price reduction on scoops of dark chocolate. They have also temporarily relaxed rules on staff toilet breaks whilst insisting they will still maintain hygiene regulations in all their stores:
KitKat have confirmed their support for the anti-racism initiative, with ‘Have a break, have a shit shat’.
Guinness have embarked on an attempt at humour in their supportive advertising campaign, with a statement saying they would ‘always recommend the black stuff’.
UK supermarkets, which account for 15% of all consumer spending in the UK, have been keen to publicly show their support. The Head of Diversity and Inclusivity at Tesco, Imogen Wokeley, told staff that ‘every little helps’, when it comes to ending racism and promoting diversity and showed a tiny sample of her morning dump as evidence. Morrisons have temporarily adapted their motto of ‘more reasons to shop at Morrisons’ to ‘more reasons to shit at Morrisons’ and reserved an aisle of their stores for the activity, where they are also selling discounted toilet paper.
Finally, Marks & Spencer have apologised after a store manager in Leeds requested customers to only undertake the activity in customer bathrooms, rather than across the floor of the shop. In an emergency statement put out by the company yesterday evening, they apologised for offence to ‘staff and customers from global majority heritage’ and said the staff member had been placed on a diversity awareness course.
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Read more about:
- How "Show you're shit" took off as a movement
- How British politics is responding to "Show you're shit"
- How Premier League is responding to "Show you're shit".
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